In previous blog posts you see my style of imagery for posters is that of minimal colours but retained-detail, street / pop art if you like. This style has been used for decades as propaganda to sell an idealism. Recently no-one has encapsulated this more then Shepard Fairey who created, not only the Obey clothing brand, but also, and most notably, the 2008 US Presidential election 'Hope' campaign poster for Barrack Obama.
I like his style a lot. When you roughly know the technique used to create such images, you really appreciate the attention to detail that he's spent on the Hope poster.
The FAW used a similar style for the artwork at the Cardiff City Stadium for the Wales's Russia 2018 World Cup qualifying campaign.
Which got me thinking about doing something similar, but for Cardiff City personnel.
The 2018/2019 will be a celebratory year for Cardiff City FC, finally back in the Premier League, but this time, in Blue!
The buzz after the promotion win hasn't ceased, its only been building during the new pre-season. Fans groups have been speculating over new signings and new kit, whilst others have been keeping an eye on some of the opposition opponents in this year’s World Cup in Russia.
The feel-good factor was such that I felt I wanted to contribute towards the new season in some way.
My opportunity came when I saw an advert on social media from Cardiff City fans forums Only One Cardiff City looking for a designer to collaborate on Cardiff City artwork. My preparation in terms of ability to creatively design using Adobe Photoshop and Illustrator has already been completed. So when opportunity and preparation meet good things happen.
I suggested that a Hope-style poster be created, but replacing the red (don’t go there again) with an appropriate Cardiff City colour palette.
OOCC have an online shop and are keen to print the designs on t-shirts, bags, mugs and much more merchandise and apparel as they have done with designers they’ve previously worked with.
OOCC had suggested that the red be replaced by yellow, but yellow is too light a hue to offer any contrasting shadow and definition when used in conjunction to the off-white colour used for highlights. It took a few attempts to get it right as shown here.
Eventually, after adjusting hue tones, saturation, definition, depth of colours and contrasts what seemed to be thousands of times, I settled on a colour palette that I thought emphasised the facial features enough to distinguish the character whilst achieving the street/pop art style simultaneously.
I tried different images of the manager with different captions beneath. OOCC posted on social media to maintain that pre-season buzz and has received great feedback, so I continued to create more...